ONE IN TWO CONSUMERS IS WILLING TO PAY MORE FOR CLIMATE-SMART MILK
Life-science group Zaluvida announced today that the results of several surveys* conducted across Europe and North America confirm that 50% of consumers are willing to pay more for climate- smart products. Over 80% of the people polled expressed their concern about climate change and believe that the agricultural sector contributes to the emission of Greenhouse Gases (GHGs).
Zaluvida is at the forefront of the investigation of innovative solutions to climate change. The Swiss- managed life-science group recently announced that with its feed supplement Mootral cows emit at least 30 percent less of the harmful GHG methane while producing milk of the highest quality. Recently, a taste of it was presented at the T20 Summit in Berlin, where participants sampled dairy products made with milk from climate-smart cows.